Lessons from Star Wars…
It hasn’t even hit theatres yet… And already it’s hitting box office records.
The trailer has already topped 10 million views on YouTube in just days.
Advance ticket sales have eclipse $6.5 million in sales… with one analyst predicting $2 billion in global sales by release.
A reseller is already attempting to sell opening night tickets with VIP treatment for $10,000…
One theatre was found issuing apologies to fans having problems with advanced ticketing sales.
“Last night, we had the single biggest simultaneous surge for movie tickets our industry has ever seen,” wrote Alamo CEO Tim League. “The great news is that Star Wars fandom is as strong as ever. Unfortunately, that surge exposed weaknesses in our ticketing infrastructure, and that of Fandango, Regal, AMC and Cinemark, not to mention other exhibitors across the globe who also crashed.”
“But that is not a good enough excuse. The Alamo Drafthouse has been preparing for this hugely important day for the past nine months, and we thought we were ready. We spun up 40 simultaneous servers and were monitoring the load to instantaneously add more if needed. We hosted our static pages in a state-of-the-art cloud environment that could also instantaneously expand with demand. The massive onslaught of simultaneous users, however, exposed an unforeseen flaw in the ticketing infrastructure itself that we were unable to fix on the fly.”
It’s almost funny how ravenous fans have become about a movie.
But it is what it is…
And it’s every likely to be the biggest film of the year, years after Return of the Jedi left fans – like myself – wanting more.
Why do I bring up Star Wars in this blog?
Not only am I a fan, looking forward to bringing my kids to see it, I’m fascinated by this article just released by Market Watch on the “8 Star Wars quotes that apply to investing.”
Interestingly, there are also management lessons to be learned from the film.